FIORENTINI + BAKER & DUCATI Event Management – PR Services
And’studio coordinated and curated the launch event of the Ducati Motor Holding and Fiorentini+Baker boots capsule collection. Created by British designer Deborah Baker, the collection drew inspiration from the archives of the time-honored Italian motorbike manufacturer. The location chosen for the launch event was the Garage San Remo in Milan, where an over 400-guest audience viewed a double projection of Ducati vintage footage narrating the codes of the two brands. Rolling Stone Italia was media partner of the event.